Pure Play new platform for indies to compete on internet

As seen in the Earth Times:
"Unsigned artists may upload their music and profiles on site and immediately begin to monetize their music, generate a fan base, and create commercial opportunities by taking advantage of Pure Play's extensive relationships in the commercial sectors. Pure Play Music, (OTC: PPML) a leading digital distribution platform assisting unsigned artists in promoting and selling their music worldwide, has officially launched their site worldwide."

This site adds an the innovation of a social networking component to what already widely exists for indies. If The Future of Music tells us anything it is that the internet can start eliminating the customer's perception of what an indie and a record company can do on the internet. As muscle is put on the bone for indies, they will begin to look like what recording companies should have been doing for the past ten years.

Again, from the Earth Times:
"Pure Play Music portal, www.PurePlayMusic.com, provides an array of online social media features for unknown and independent artists, and a user-friendly interface to upload content. Fans and artists can listen to music, watch videos, rate artists, write blogs, send e-mail, and upload their own music all on one site. In addition, Pure Play is adding new features to expand the fan pages so fans can post information about themselves. In the area of social networking through music, this is revolutionary.
Pure Play offers DRM-free download from its music catalogues, and its content is compatible on virtually all digital music players. Pure Play offers independent artists the ability to control the future direction of their careers, by providing the opportunity for artists to sign with any record label they choose through their non-exclusive arrangement with Pure Play. Once they sign with a major label, Pure Play Music retains rights to distribute the artists' music for up to 90 days through its alternative channels.
Artists maintain 100 percent of the royalties achieved from on-site downloads, and up to 40 percent of the revenue generated from the sale of "hear it, buy it" compilation CDs and MP3s at stores playing Pure Play's catalogues.
"We are very excited to break the mold of the current music business model and really offer our musicians and fans an new alternative. We actively market our artists to provide new sources of revenue through mass exposure. We understand that commercial placements increase our artists' earning potential. Bands are broken on shows, commercials, and video games these days; we have the history and relationships in the industry to help them achieve their goals," says Grange.
In addition to retail in-store airplay and CD sales, Pure Play Music is introducing a range of other distribution channels, including an online store where artists can sell their music directly to the public. This allows them to retain complete control and 100 percent of the royalties generated through the sale of their music.
For our fans, we offer an incredible experience in being able to listen to music from unknown artists around the world. Our stringent screening of all uploaded musicians ensures that our listeners hear only the very best new, unsigned music. We want our fans to turn to us as their source for new music, and the go-to site to listen to breaking bands worldwide. With us, music fans have the inside track on what's new, hip, and edgy before it becomes trendy. Our artists are feeding the tastemakers of this generation," adds Grange.
With a total of over 6,500 artists from 42 countries around the world in the Pure Play catalogue, Pure Play Music is quickly becoming the venue of choice for unsigned artists to upload their music and capitalize on Pure Play's resources.
Pure Play has six retail radio stations delivered via satellite or online with agreements with over 20,000 retail outlets from around the globe to feature their artists. Pure Play radio station can be heard online at www.PurePlayMusic.com.

About Pure Play Music
Pure Play currently features and promotes over 6,000 artists from a total of 42 countries, all of whom have been through the stringent Pure Play A&R selection and legal process. Artists grant Pure Play specific non-exclusive commercial rights to their music. The Pure Play Web site allows access to the main radio broadcast, six genre-specific music streams, on-demand music tracks, artist pages, business directories, news articles, download store, an international gig guide, and numerous other features, all of which contribute to an average page view quantity per visitor only exceeded by a few established on-line communities. Under development for launch for the end of 2008 is 'Pure Play People,' the Pure Play social networking platform, believed to be the next generation of both social networking and radio broadcasting.
Safe Harbor
This release includes forward-looking statements generally identified by phrases such as "believes," "expects" or "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. The Company's business strategy, plans, intentions, or goals are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
Links
www.PurePlayMusic.com
www.GregoryFCA.com"

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