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Friday, September 12, 2008

7 mainstream steps for the indie musician

Here is a good, short list of promotional steps that can be helpful to indie musicians.

http://blogno-us.blogspot.com/2008/09/7-main-streams-of-internet-resources.html

Google helping the music industry?

WSJ's MarketWatch reports that Google Content VP (David Eun) says:

"World-famous search engine Google, which has just celebrated its 10th anniversary, is behind more than 100 content access products and services, including YouTube, Gmail, Maps, Orkut and Picasa. New for the music industry, Google has recently launched a free download service in China, in partnership with the Top100.cn website.
At the head of this strategy, David Eun will discuss the mechanisms behind and the advantages of such diversification of content access within an economic model built around free services."

An economic model built around free services...sounds crazy. Just like Google!

http://www.marketwatch.com/news/story/david-eun-reveals-googles-content/story.aspx?guid=%7BD1ED626E-11F1-4696-BF9A-DF28505BA547%7D&dist=hppr

IP Watch:

Kaitlin Mara writes "Outside the realm of mainstream proprietary entertainment, owned by big studios and protected by brand names, lay large numbers of artists without audiences looking for the means to distribute their creativity, and groups of people who yearn for art reflective of experiences not touched upon by the mainstream movies and music. These artists have created independent side industries that challenge conventional views on piracy."

This abstract language could be applied to musicians of avant garde music, Native American music, aboriginal music from the Outback -- any music with little commercial appeal.

http://www.ip-watch.org/weblog/index.php?p=1221

Passionato launches in UK for Classical Music

DRM-free Passionato tries to do for Classical what others do for Pop. The site only has 18,000 titles with a handful of mainstream labels. It is in direct competition with DG Web Shop. The Classical field had a reputation (30 years ago) of doing the R&D for the entire music field. It's sort of sad to see this website touted as potential break-through.
Bad news too -- it is available for the UK -- only.
If you want to see a leader in the classical music field, I would recommend the American Music Center's streaming audio internet station: counterstreamradio.org. It's much smaller, narrower in its focus, but edgier and (thus) better.

http://www.last100.com/2008/09/11/attention-classical-music-fans-passionato-is-open-for-business-but-only-in-the-uk/

THE AGE: The future of music is "the audience"

The greatest quote comes out of this story from THE AGE, an Australian website/publication:
"Traditional music structures are losing ground, but still the only thing that matters is the audience" which was spoken by Paul Cashmere from undercover.com.au.
The Future of Music is never directly quoted in the story -- all of the theses of the book are stated over and over again.

http://www.theage.com.au/national/net-is-the-new-order-for-pop-success-20080912-4fl3.html

OINK website part of an INTERPOL bust in the UK

The music police bust an IT worker in Middleborough for file-sharing. Isn't there a better way?

"The raid was part of an Interpol-led investigation, involving music industry bodies the International Federation of the Phonographic Industry (IFPI) and the British Phonographic Industry (BPI)."

http://news.bbc.co.uk/2/hi/uk_news/england/tees/7612128.stm

How to create a tribe

Our good friend in England has a free video describing the ways to market your band. Here's the link. It's online for a short time.

http://www.innerrhythm.org/blog/nonconformity-video-presentation/