More introductions

Spent 45 minutes today meeting incoming freshmen students at an academic information session. Of the students who I met who were interested in music business, almost all of them have had years of experience. The one piece of information that surprised each of them was that they would have to audition to be accepted into the music department.
Surprised because I think it is assumed that music business doesn't require you to be a musician. That may be the greatest long-term strength of the music business program at UST -- we set a very high standard for what our students must be able to do if they are going into music business. They must be performers, producers, conductors, composers, and must have a grasp of the sweep of music history.
AND take foundational courses in business: finance, accounting, marketing, management, business law and ethics, and entrepreneurship.
This MuBu degree is HARD! As it should be.