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Sunday, August 3, 2008

The Manager and U2

Neil McCormack of the Independent in Dublin, Ireland has a nice article sketching the business model of the band, U2. The tone is a little breathy, but it points the reader in many interesting directions (e.g. U2's manager is Paul McGuinness; he articulates an oft-repeated idea that artists are now taking on the role that record companies used to play).
Managers are an incredibly important part of a popular band's success. This article offers a glimpse into the importance of Paul McGuinness in U2's success.

http://www.independent.ie/lifestyle/how-u2-have-stayed-on-top-of-the-world-1445208.html

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