THE AGE: The future of music is "the audience"

The greatest quote comes out of this story from THE AGE, an Australian website/publication:
"Traditional music structures are losing ground, but still the only thing that matters is the audience" which was spoken by Paul Cashmere from undercover.com.au.
The Future of Music is never directly quoted in the story -- all of the theses of the book are stated over and over again.

http://www.theage.com.au/national/net-is-the-new-order-for-pop-success-20080912-4fl3.html